Why branding is a make or break imperative for your business
It’s estimated that you have 3 seconds or less to communicate an appropriate, appealing and professional image today, or you’ll be lost in the noise of competing messages. Those 3 seconds communicate a wealth of associations about your brand and your services. The name suggests what you do, your competence and professionalism, while the logo, slogan and colour scheme either reinforce that image or act as a discordant distraction.
Branding today has such a powerful effect on your prospects for success, that branding needs to planned in detail, and deserves a budget to ensure alignment with your target market, value creation and marketing initiatives. Ideally all these variables form part of the initial brief.
Sadly many business owners skip right to a name that they stumble across… and run with that. That name used over many years will either help or hinder the business performance. In our experience approximately 70% of brands out there are limiting in some way, or misaligned to the marketing messages they accompany. We estimate these average branded businesses may be missing out on 30 to 85% more enquiries. Or worse still, attracting the wrong customers all together.
Perhaps you’re one of the few business owners who want to address the shortcomings of an existing name, or perhaps you want to start afresh with a brand for a new venture.
At identia we work with you to build a brand aligned with your purpose, your passion and your value creation. We take the time to consider your value adding potential, your competitors, your differentiation. We test your resolve to deliver the full extent of your business potential, with wealth dynamics profiling, extended disc profiling and other alignment tools and tests to ensure your brand will last the distance, delivering a promise and memorable impact that people want to deal with you.
We take our role seriously. We’ve been branding companies and products for the last 30 years. So if you’re after a brand to eclipse your competition call us today.